Who We Are

A social impact messaging, brand & creative agency grounded in rigor.

We bring strategic thinking, research, and persuasion science to nonprofit brands and campaigns that work harder.

What We Do

Brand & campaign goal-setting
Research & analysis
Narrative & messaging
Brand visual & creative
Measurement & evaluation
Training & support for AI-assisted communications
Evaluation & monitoring

Imagine Omaha

Building a Brand from Idea to Implementation

‍Embarking on the creation of Imagine Omaha’s visual brand identity, our inspiration was drawn from diverse and meaningful sources that hold significant cultural resonance.

See the Work

‍Embarking on the creation of Imagine Omaha’s visual brand identity, our inspiration was drawn from diverse and meaningful sources that hold significant cultural resonance.

What We’ve Learned

Nonprofit Brands are Sustained Narratives, not Fleeting Touchpoints

The nonprofit sector has always needed something deeper than brand. It just hasn’t had a name for it.

See How We Think

Frameworks

Trust-Building Is the Ongoing Job of Your Nonprofit Brand

Trust is what makes your publics listen to you when it’s time to make an ask. Let trust-building be the background job of your brand.

See How We Think

“The results of Bureau for Good’s work are evident in successful fundraising from supporters, enthusiasm of board members, and the joy of our 600+ team each time our annual report is released.”

Barbara Kancelbaum
Vice President of Communications
Henry Street Settlement

Stanford Institute for Human-Centered Artificial Intelligence

A Crisper, Bolder Face for a Leading Center in AI Research

Our brand refresh brings vibrancy and versatility to a multidisciplinary Stanford research center.

See the Work

Knight-Hennessy Scholars at Stanford University

Showcasing Transformative Reach

Our polished digital impact report upholds Knight-Hennessy’s reputation for excellence.

See the Work

Dalio Center for Health Justice at NewYork-Presbyterian

Supporting a Health System’s Research & Advocacy Efforts

Our work for NYP shows how intentional design can convey an organization's vision and impact.

See the Work

Thirteen years.
103 projects.

What We Do

Brand & campaign goal-setting
Research & analysis
Narrative & messaging
Brand visual & creative
Measurement & evaluation
Training & support for AI-assisted communications
Evaluation & monitoring

Who We Are

We are nerds & idealists with single-minded focus: strengthening the civil sector.

About Us

A social impact messaging, brand & creative agency grounded in rigor.

Building a Brand from Idea to Implementation

Nonprofit Brands are Sustained Narratives, not Fleeting Touchpoints

Trust-Building Is the Ongoing Job of Your Nonprofit Brand

“The results of Bureau for Good’s work are evident in successful fundraising from supporters, enthusiasm of board members, and the joy of our 600+ team each time our annual report is released.”

A Crisper, Bolder Face for a Leading Center in AI Research

Showcasing Transformative Reach

“In the one year that I have worked with Bureau For Good, I have gained knowledge and have received direction in a way that I am not sure I would have received anywhere else.”

Supporting a Health System’s Research & Advocacy Efforts

Thirteen years.
103 projects.

We are nerds & idealists with single-minded focus: strengthening the civil sector.

What makes us different? 🤔
In a word: rigor.
Want to know more?
Book 30-min intro call.

News from The Lab

A social impact messaging, brand & creative agency grounded in rigor.

Building a Brand from Idea to Implementation

Nonprofit Brands are Sustained Narratives, not Fleeting Touchpoints

Trust-Building Is the Ongoing Job of Your Nonprofit Brand

“The results of Bureau for Good’s work are evident in successful fundraising from supporters, enthusiasm of board members, and the joy of our 600+ team each time our annual report is released.”

A Crisper, Bolder Face for a Leading Center in AI Research

Showcasing Transformative Reach

“In the one year that I have worked with Bureau For Good, I have gained knowledge and have received direction in a way that I am not sure I would have received anywhere else.”

Supporting a Health System’s Research & Advocacy Efforts

Thirteen years. 103 projects.

We are nerds & idealists with single-minded focus: strengthening the civil sector.

What makes us different? 🤔 In a word: rigor. Want to know more?Book 30-min intro call.

News from The Lab

Thirteen years.
103 projects.

What makes us different? 🤔
In a word: rigor.
Want to know more?
Book 30-min intro call.